Thursday, February 19, 2015
Sony to give up on Xperia and its smartphone business
Sony's CEO stated that he will not "rule out considering an exit strategy" as the smartphone division (along with the TV divsion) act as a hinderance to their expected future growth .
Speaking further , Sony's Kazuo Hirai stated that "Sony is positioning Devices, Game & Network Services, Pictures, and Music as the segments that will drive its profit growth over the next three years " .This ultimately means that Sony has lost faith in turning profits around with its smartphone business and it therefore hopes to sell the division off or partner with another company . The current models of Sony's Xperia lineup are set to be replaced by the upcoming Xperia Z4 smartphone but with Sony preparing to abandon ship , the future looks bleak for Sony's smartphone heritage
Written By Rakitha for MasHD
Source - Forbes