Wednesday, July 16, 2014

Facebook and Nielsen will soon know what TV shows you watch on your phone or tablet

Most of you are sure to have the social networking app  ,Facebook linked to your smartphone and/or tablet , although you use the app to connect with your social world , the app is now ready to use you for its next survey which involves the social surveying company Nielsen and  what TV shows you watch. The survey is set to kick off in the US with a agreement that users can opt out of being included in the full survey if they wish . The process will mine data such as the users age and gender and what TV/Movies they watch on their mobile devices  but that data will be available in two different ways to both companies -Facebook and Nielsen. Raw numerical data (excluding data about the TV show) will be available to Facebook while TV show data (excluding personal data of Facebook users) will be available to Nielsen . The move however has sparked privacy concerns which relate to how much Facebook already knows about individuals and how they plan to mine more data for the purpose of targeted advertising . The mobile advertising industry is a multi billion dollar industry so getting more data about which age groups /genders watch what will surely help those advertisers even more .

Written by Rakitha for MasHD

Article may be used in other blogs,but please be sure to link this article as a source

Via - DigitalTrends

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