Sony - once a dominant force in the mobile space played as the arch nemesis to Nokia back in its heyday ,but once the Sony Ericsson venture collapsed , Sony had difficulty in keeping up with the Jones as their random smartphones were either late in the spec war , or overpriced . With competition getting stiff , Sony could no longer waste money on making Random smartphones with outdated specs , and therefore Sony decided to launch a new flagship series called the Xperia Z .
After the release of the Xperia Z and its spin offs (ZL ,ZR and Tablet Z) , Sony released the Xperia Z1 , this phone was launched in a time where "mini" flagship phones were in demand , and therefore Sony announced the Xperia Z1 and the Z1 C (compact- a phone that had almost exact specs as the larger model) and the ZU - Xperia Ultra , which would become Sony's first and last Google Edition phablet . Later on Sony announced the Xperia Z2 and Z2 tablet - phones which addressed Sony's use of TFT displays by including a proper JDI made IPS panel and the Z3 and Z3 C which brought a few aesthetic upgrades over the Z2 and a update for the compact lineup.
|Xperia Z3 C|
|Xperia Z5 series|
The Xperia Z line has reached its culmination – Xperia X series represents a new chapter and evolution of our product strategy. Whilst the Xperia Z series was all about bringing the best of Sony’s advanced technologies to smartphones, Xperia X series is based on bringing smart, adaptive Sony user experiences across camera, battery performance and hardware / software design.
Written by Rakitha for MasHD
Sources - tnw