Thursday, February 16, 2017

Nikon Axes DL camera lineup

Nikon , after shocking many with its accounting term which stated an "Extraordinary Loss" (Read article here has now shocked Nikon DL camera fans as the upcoming trio of DL bridge cameras are no more - yes the DL lineup is dead .

So if you are new to the situation at Nikon - well , briefly summarized - Nikon has basically lost many millions of yen and are expecting their Fiscal year (2017/3/31) to reflect that as well . The company has also introduced voluntary  retirement to a 1000 employees and this is mostly the result of Nikon's semiconductor(lithography)  business failing to reach its desired goals in 2016 . Nikon's revenue fields extend out to different fields which use precision optics and their camera business is just one more avenue , therefore have no fear as Nikon will not drop out or join the dark side anytime soon

Now focusing on to the DL line which is now prematurely aborted . The three cameras affected are

DL18-50 f/1.8-2.8

DL24-85 f/1.8-2.8

DL24-500 f/2.8-5.6

TOKYO - Nikon Corporation announced today that sales of the long-awaited DL series of premium compact camera, the DL18-50 f/1.8-2.8, DL24-85 f/1.8-2.8, and DL24-500 f/2.8-5.6, will be canceled.
A June, 2016 release was originally planned for the DL series. However, with the identification of issues with the integrated circuit for image processing, release of the three cameras was delayed indeterminately.
Since then, everyone involved has worked very hard to develop products with which our customers will be satisfied. However, it has been decided that sales of the DL series will be canceled due to concerns regarding their profitability considering the increase in development costs, and the drop in the number of expected sales due to the slow-down of the market.
We sincerely apologize to all those affected by this decision, especially those customers who waited so long for the cameras to be released, retailers and others whose business will be affected, for the inconvenience this decision may cause.

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