|Vertu Clou de Paris - a recent example of an Android powered Vertu phone|
|Tres horrible , even by 2006 standards .(Vertu Signature Cobra)|
Fast forward to a few years and we see some up- to date Vertu devices running some good hardware , and during 2014 and 2015 , Vertu phones had similar chassis configurations as most flagship Android smartphones at the time and things did look good for the company ( Vertu even launched an appealing cheaper option for $6800 called the Vertu Aster in 2014) but its inner financial situation was bleak , and was probably imploding on its own and was sold by HQT in 2015 to Godin holdings of China and resold to a businessman in exile in early 2017 , and as of this month (July 2017) the company has officially declared that its out of business for good .
|Vertu Ti - getting there...|
So will we miss Vertu , well for starters , Vertu phones were regarded as "tasteless" by many reviewing them as they were basically repackaged instant meals in gourmet dressings , but after the Vertu Ti , things were improving in the specifications department , but sadly all the "well to do folk" - Vertu's target demographic, shifted to iPhones instead as they were cheaper , offered more customization options (luxury cases and unibody shells) and most importantly , the ability to buy the next model at a fraction of the cost of another Vertu device as phones evolved from being a luxury item to a necessity in less than a decade .So answering the question above , will we miss them? .. ...no.
|Vertu Aster - done right!|
And as for Vertu's standing as a company , well the liquidation does mean that 200 people will loose their jobs as a result (Not to mention that the handsets and their Android software support are gone as well) , and Vertu's current owner - a Turkish businessman in Exile in France , says that the brand will eventually be resurrected someday with the current technology patents and licenses .
Written by Rakitha for MasHD
Sources - techcrunch ,ubergizmo