Nikon's president confirms that a mirrorless camera is in the works!

Mr Kazuo Ushida

With the mirrorless generation slowly taking over the ILC market , its inevitable that DSLR manufacturers would eventually try their hand at making their own mirrrorless cameras in order to stay relevant in the future . Currently both Canon and Nikon have worked on the new technology , but only Canon managed to make a decent model with the announcement of the EOS M5 ,.Nikon , a company that took a different approach by making a 1" sensor equipped Nikon 1 series did not place much emphasis on creating a mirrorless camera as the technology at the time was a bit primitive , but now , with companies like Sony , Panasonic and Fuji stealing thunder from them , Nikon has finally come to terms with the situation and , according to Nikon president Mr Kazuo Ushida , the company is ready to release "Mirrorless cameras " at an early stage .

So what does this mean , well based off our Google translate result on the article , we can confirm that the mirrorless camera news is in fact true . This also follows some text which describe Nikon's current standing on their Semiconductor business (Lithography) which is mostly to blame for Nikon's recent setback . The company however is said to bring new reforms as it plans to stay competitive in that sector as well . So , what about cameras then , well according to Mr Ushida , the company is planning on focusing on Mid level and professional grade DSLR cameras and reduce the model saturation which would probably narrow down the multiple conflicting models down to a few less , enabling the company to keep their professional users happy , and profits up as R&D and advertising can be saved for other , more important ventures .

As a writer's prediction , we might see the Nikon D610 axed off in favor of continuing the highly successful D700/750 series . The Df , which was the odd duck in Nikon's DSLR lineup , will probably live up to its name - Digital Future in the form of a mirrorless camera as the design and layout perfectly suits the compactness offered by such technology , and Nikon will hopefully include 4K in all of its professional range , including the upcoming D820/850as not including will open a whole new can of worms in this day and age (take this personal prediction with a grain of salt!)

So will Nikon come clean with its Mirrorless ambitions and launch a Mirrorless camera on their Birthday , only time will tell .

Source - petapixel

Comments

iPad (2022) and iPad Pro with M2 announced

Apple has announced their latest iteration of the iPad (entry level model) and the iPad Pro lineup with the new M2 processor. The event, held on the 18th of October as a recorded session displayed the key features of the iPads with the most significant being the base model iPad which has now received an upgrade. iPad 2022 This model of the base model iPad ditches the almost 12 year old home button and display layout and goes for a cleaner display only design found on the iPad Air . The chassis, which now comes with flatter sides and a TouchID fingerprint sensor on the top has also abandoned the lightning port in favor of USB C and it also comes with a set of pogo style connectors for accessories including a keyboard with trackpad. Internally, the iPad comes either as a Wifi only (Wifi6) and a 5G cellular model and is offered with 64 or 256GB of storage. The processor has also been upgraded to the Apple A14 which is the same found on the iPhone 12 series and last year's iPad Air. L

Google Pixel 7 and Pixel 7 pro along with Pixel watch unveiled.

Google announced their latest Pixel 7 and Pixel 7 Pro smartphones along with the Pixel Watch - google's first wearable at a special launch event today. The devices, which are powered by Google's second generation Tensor SOC bring major improvements in photography which has always been Google's highlight. Google Pixel 7 and Pixel 7 Pro. Google's Pixel 7 and the Pixel 7 Pro are Google's latest flagship phones for 2022. The devices, which have been developed around the Tensor G2 - Google's second generation processor developed on a 4nm architecture. The chipset, which consists of 2 Cortex X1 cores, 2 Cortex A78 cores and 4 Cortex A55 cores with a Mali G710 MC10 GPU cores and the chip is paired with 8GB of RAM for the Pixel 7 and 12GB RAM for the Pro variant. Both models come with 128 / 256GB of UFS 3.1 storage and the pro model comes with 512GB. The phones, which come with two different display sizes consist of a 6.3" 2400x1080 AMOLED display with 90Hz refre

Nikon D850 is official

Nikon D850 has probably been the company's worst kept secret . The camera , which was announced a month back during Nikon's 100 year anniversary just explained in brief ,but thanks to leakers some of that information managed to hit the internet and inadvertently lead the camera to be the most talked about topic in the camera world . But now , after a month of waiting anxiously for the official pricing (rumors made headlines after many quoted $1000-2000 more than the official one ) , the Nikon D850 is finally official . Nikon D850 The Nikon D850 is Nikon's jack of all trades semi - flagship camera which sits below the D5 but above the D750 . The model which succeeds the D810 from almost 3 years back is armed with a new backlit 35mm sensor and the largest optical viewfinder and pentaprism for any camera . Video features on the camera include 4K with full sensor readout and features 8K timelapse . The camera features 7 fps at full resolution and 9fps when connecte

MasHD Blog

Search This Blog