MasHD Blog

Polaroid - a company which has been one of the most iconic camera brands of the last century was somewhat rolled off the camera stage since the arrival of digital cameras . The company , which has so far stayed afloat thanks to its Printing paper , camera accessories , optical wear and a few small cameras was mostly under the command of Impossible Project which was also the only company to make film for existing Polaroid cameras after the Minnesota based camera company shut production in 2008 .Now , the largest shareholder of Impossible project - Tycoon Wiaczeslaw (Slava) Smolokowski, has decided to buy the camera company and this might mark a new begining for Polaroid as the camera and the film are effectively under one roof now . Via - twice

Polaroid cameras have always been the go to artistic/hipster instant camera for many years now.Although the company no longer invests heavily on creating a ultimate Polaroid machine ,it does however make one or two affordable ones for everyone with a artistic mind and a low budget .Presenting the new Polaroid Pop - A digital camera with a thermal printer that produces the iconic 3x4" prints with adhesive backs in to post around your favorite place . The camera features a 20mp CMOS sensor which sits at the rear of the device , the aiming and framing are done via a 3.97" touchscreen LCD - this screen also allows you to share the photo via wifi or bluetooth and print with one tap . The paper used for the new Polaroid pop utilizes a "ZINK" - Zero Ink® technology of fusing the colors thermally .Pricing information is still not available at the time of writing . Source - Polaroid

Instagram owes its distinctive identity to Polaroid's OneStep cameras; it's now time to return the favor. Socialmatic has signed a deal for a production, Polaroid-branded version of its 2012 Socialmatic Camera concept you see above, which translates the mobile app's retro icon to a real-world, instant-print shooter. While technical details are scarce, the agreement will see accessory maker C&A Marketing build and sell the design sometime in the first quarter of 2014. If the finished Polaroid work is anything like the concept, it could be more than a novelty with its interchangeable lens system, 4.3-inch touchscreen, Bluetooth, WiFi and 16GB of storage. We don't know if the camera will ship with Android, but we hope it does