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Tamron SP 24-70mm F/2.8 Di VC USD G2

Tamron has officially announced their long awaited SP 24-70mm F/2.8 Di VC USD G2 or 24-70mm f2.8 G2 for short , which officially replaces the previous generation 24-70 medium zoom from 2012 . The new lens , which comes with the model number A032 is available for Nikon F mount and Canon's EF mount . The new G2 lens , which like the rest of Tamron's new generation lineup features a satin finish which gives it a more monolithic and a more upscale look when compared to the copper ringed models from a few years back .although looks are not important , the latest design trend does mean that the kit will match perfectly with the Tamron 70-200mm f2.8 G2 model which was announced a few months back(if you are after a Tamron holy trinity collection that is ) Anyways , the insides are what counts and in that regard , the new lens will surely outperform the older model as it now features 5 stops of vibration control (best in class) and fast autofocus thanks to dual embedded microprocess...

Lensbaby Velvet 85mm f1.8

Test sample by © Christina Venedict Lensbaby has announced a new lens for their high end Velvet line . The new 85mm f1.8 might not sound groundbreaking , but if you are a fan of dreamy bokkeh with creamy skin tones and shoot at high apertures  then this prime is certainly something to have in your bag . The lens , which joins the Velvet 56mm offers a artistic,fun and a unique way of shooting portraits which according to Lensbaby, offers a way to "Compose impressionistic masterpieces with a velvety glow at bright apertures, straight out of camera. Use darker apertures to bypass glow and make images with a crisp, film-like aesthetic." Other details include the ability to shoot 1:2 Macro , a 12 bladed iris for awesome and unique bokeh art and f1.8-f16 manual control . The lens , built upon the feedback given to the Velvet 56 now comes in basically every camera mount option to date ! Building on the strengths of our bestselling Velvet 56 lens, Velvet...

Tamron 18-400mm F/3.5-6.3 Di II VC HLD

Tamron has officially announced their 18-400mm F3/5-6.3 zoom lens .The lens , which is designed with APS-C crop sensor camera systems in mind ,competes directly with OEM kit lenses by offering more reach  than equivalent lenses which usually hit the ceiling at around 300mm . Being a one stop shop travel lens for novice shooters , the lens is designed with moisture resistance seals so you don't have to worry about taking this kit on your next vacation . The 16 element construction , which is arranged in 11 groups also has an electronic diaphragm which will allow Canon and Nikon cameras to control the iris functions faster . The lens also has 2.5 stops of vibration reduction and thereby allow the new drive mechanism - HLD - high/low torque modulated drive motor to achieve faster AF tracking with minimum noise . Priced at $649 , the new Tamron 18-400mm F/3.5-6.3 Di II VC HLD will ship by the end of July on both Canon and Nikon platforms . Writt...

ZEISS Milvus 35/1.4 to be unveiled in a few hours .

credits - Mirrorlessrumors (see link below) Zeiss is set to officially launch their latest classic style 35mm F1.4  for Canon and Nikon mounts . The new lens , which is said to launch in a few hours is said to be priced at Eur 1999 .Expect updates soon .! via - Nokishita Camera Product page · Press release (English) Mount: ZE (Canon EF) · ZF.2 (Nikon Ai-S compatible with CPU) Lens construction: 11 groups 14 pieces Minimum shooting distance: 0.3 m Maximum shooting magnification: 1: 4.6 Filter diameter: φ 72 mm Maximum diameter × length: φ 85 mm × 125 mm (ZE) / 126 mm (ZF.2) Weight: 1174 g (ZE) / 1131 g (ZF.2) Overseas release date: July 2017 Overseas price: 1999 euro Via - Nokishita-camera image(s) - Mirrorlessrumors/zeiss

Panasonic's new EF mount EVA1 captures 5.7k

Panasonic has just announced its latest camcorder to its cinema line . The new camera AU-EVA 1 , launched at Cinema Gear 2017 in Los Angeles positions itself between the excellent micro four thirds equipped GH5 and the EF mount Super 35 camera - the Varicam LT . The move to EF mount and a super 35 sensor might scratch some heads as Panasonic is actively pushing the M43 format , but we have to remember that the camera is designed for "pro" cinema work and in that field , the two main standards are either PL or EF , of course , you can use a speedbooster , but the Super 35 sensor inside will display vignetting as the M43 is smaller , and therefore there will be a crop in the image (JVC LS300 like) .And this will not go with the RAW 5.7K recording which is capable on this camera (RAW will use a full sensor readout) . Rest of the specs include electronic image stabilization (eis),  built in ND with 2,4,6 stops and a IR filter  ,4K (DCI and UHD) 10bit 4:2:2 internal rec...

Panasonic's upcoming Varicam may sport EF mount

Panasonic has been on a roll with its GH5 this season . The new camera , which sits between the G85 and the pro camcorders has enjoyed relative success in the indie filmmakers bag , but for some time , the company has missed out on a small size Varicam camera which can take on Canon's C100 series  .Well , wait no more (atleast till June ,that is ) for a possible small size Varicam mini . The new camera , leaked only in the form of either being covered by a cloth or a official silhouette picture shows the camera brain which is attached to a Canon EF Sigma 24-35 f2 (this is confirmed when the shadows are blown up in the picture below)  Via - 43rumors For starter , the current Varicam lineup feature EF mounts so having it on the brain of the Varicam Mini will be "No brainer" .The camera at first was rumored to have a Micro 4/3 sensor , but a few hours later , speculation about it featuring a Super 35 (APS-H) sensor was unofficially agreed upon as the rest of t...