Amazon has not responded to requests for comment on the report, though it stated that it has “no plans to offer a phone this year”. HTC’s chief of marketing Ben Ho also declined to comment on the Amazon partnership, but said that the manufacture is “always exploring new opportunities”.
A partnership with Amazon could give HTC a break from its troubles, as the device will likely be a high-volume product which will give the ailing company’s balance sheet a welcome boost. It will also represent a back to basics approach for the Taiwanese manufacturer, which made a name for itself by producing hardware under different brands.
As far as Amazon is concerned, a potential cooperation with HTC will signal an even more aggressive stance towards the market for mobile devices. The current family of Kindle Fire devices has been developed in-house by the retail behemoth. GSMArena
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