Sony beats Nikon for second place , Canon still on top

Sony beats Nikon for second place , Canon still on top - in the U.S

Sony for years has been treated as a sort of an underground movement by the general photographic community , but since the anouncement of the A7R2 and the S2 as well as the A6500 , the preception towards Sony systems and Mirrorless cameras in general has been overwhelmingly positive and therefore mirrorless ILC's (Panasonic , Olympus et al) have been enjoying success as they continue to outperform their dslr counterparts in the field of technology and video recording .

Now let us adress the elephant in the room - Sony beats Nikon for second place , well just for clarification sake , this is for the U.S market and it only speaks about 35mm sensor cameras .Although at first this seems irrelevant , the fact that the U.S full frame market was saved from a -2 decline due to Sony is in fact an achievement (not to mention that Sony had a +23 increase compared to the same period last year ).

Via - PRNewsphoto

So why do Mirrorless cameras appeal so much , for starters , one can say 4K - this is probably one of the biggest reasons for the sudden spike in Mirrorless . The low price of the camera (compared to a dslr equvalent) and the millennial shooters who want a connected and fun to use platform were probably woo'ed in by the massive youtube and social media community who suddenly went mirrorless after using Canon and Nikon platforms for years . This , combined with Sony's push for an excellent low light capable camera 1 the A7s and Sii and studio ready cameras - the 7r and rii have probably been the biggest cash cows for the company yet - and they will continue this uphill trend as more and more young shooters and general - well off buyers embrace the video and photo qualities which dslr cameras fail(ed) to implement on time.

Nikon for many years has been steaming along without much concern to major market trends and this is probably one reason they were never able to recover from the one-two punch Canon dealt them in the 80s and early 2000s .As a company with a long hundred year legacy , most of the decisions made there may be centralized and therefore change can not happen in time to meet the new consumer generation - well Nikon did come up with a good attempt at their own Mirrorless system - the J1 ,but this took a back seat as the company went on to produce and rebrand their entry level dslr's which sometimes have no major iterative progress eventhough the numbers have changed .Apart from being a possible drain of resources and time (which could have been made to adress the lack of a future ready alternative - kind of like Canon's M5) , the company just went on polishing their trophies without looking at the new threat posed by the Mirrorless generation . So therefore as long as dslr camera companies continue to overlook the mirrorless world and basically embrace the (always connected - dystopian) by offering them proper connectivity and video features instread of half a**** solutions , companies , even the titans (Canon too) will continue to feel the heat of the new trend.

Written by Rakitha for MasHD

Sources - Nikonrumors/newsshooter
Image - Hardwarezone.com.sg

iPad (2022) and iPad Pro with M2 announced

Apple has announced their latest iteration of the iPad (entry level model) and the iPad Pro lineup with the new M2 processor. The event, held on the 18th of October as a recorded session displayed the key features of the iPads with the most significant being the base model iPad which has now received an upgrade. iPad 2022 This model of the base model iPad ditches the almost 12 year old home button and display layout and goes for a cleaner display only design found on the iPad Air . The chassis, which now comes with flatter sides and a TouchID fingerprint sensor on the top has also abandoned the lightning port in favor of USB C and it also comes with a set of pogo style connectors for accessories including a keyboard with trackpad. Internally, the iPad comes either as a Wifi only (Wifi6) and a 5G cellular model and is offered with 64 or 256GB of storage. The processor has also been upgraded to the Apple A14 which is the same found on the iPhone 12 series and last year's iPad Air. L...

HTC One to sell as TD 101 at China Mobile

HTC decided to invest in such a brand by launching the One series of smartphones last year, although the company was not able to impose its own product names to certain carriers. Then, just a few days ago, the company launched the HTC One, which is going to be the company’s only One-branded handset this year, a make-or-break kind of project for the Taiwanese Android maker that’s still having a tough time fighting against the competition, especially Samsung. We were under the impression that HTC will further invest in its One brand and not budge to carrier demands anymore when it comes to changing the name of the product – in the U.S., AT&T, Sprint and T-Mobile are going to sell it as the HTC One. But it looks like things aren’t necessarily so, and no, it’s not Verizon that’s going to get its way selling the One as the Droid DNA Plus, as it was recently rumored. We’re looking at China Mobile this time around, which has announced the HTC One as the HTC TD 101. That’s certa...

Google Pixel 7 and Pixel 7 pro along with Pixel watch unveiled.

Google announced their latest Pixel 7 and Pixel 7 Pro smartphones along with the Pixel Watch - google's first wearable at a special launch event today. The devices, which are powered by Google's second generation Tensor SOC bring major improvements in photography which has always been Google's highlight. Google Pixel 7 and Pixel 7 Pro. Google's Pixel 7 and the Pixel 7 Pro are Google's latest flagship phones for 2022. The devices, which have been developed around the Tensor G2 - Google's second generation processor developed on a 4nm architecture. The chipset, which consists of 2 Cortex X1 cores, 2 Cortex A78 cores and 4 Cortex A55 cores with a Mali G710 MC10 GPU cores and the chip is paired with 8GB of RAM for the Pixel 7 and 12GB RAM for the Pro variant. Both models come with 128 / 256GB of UFS 3.1 storage and the pro model comes with 512GB. The phones, which come with two different display sizes consist of a 6.3" 2400x1080 AMOLED display with 90Hz refre...

MasHD Blog

Search This Blog