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Canon EF 85mm f1.4 and three Tilt shift lenses announced

MT-26 EX-RT
Canon has officially announced four lenses for their EF range , the three lenses ,which consist of Canon's first image stabilized 85mm prime lens and three tilt shift lenses - TS-E 50mm F2.8 Macro ,TS-E 90mm F2.8 Macro and TS-E 135mm F2.8 Macro were announced along side Canon's latest budget friendly EOS M Camera - the EOS M100 and the MT26 EX-RT twin macro speedlights .


Pricing details are as follows

Canon EF 85mm f/1.4L IS USM - $1599


Canon TS-E 50mm f/2.8L Macro Tilt-Shift - $2199







Canon TS-E 90mm f/2.8L Macro Tilt-Shift - $2199





Canon TS-E 135mm f/4L Macro Tilt-Shift - $2199







Canon MT-26EX-RT Macro Twin Lite - $989



Canon U.S.A. Expands Its Lens Portfolio With The New Ef 85mm F/1.4l Is Usm Lens And Their First-Ever Macro Tilt-Shift Lenses

New Canon EF Lenses Support a Variety of Photography Applications including Architecture, Portrait, Food and Landscape

MELVILLE, N.Y., August 29, 2017 – Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the new Canon EF 85mm f/1.4L IS USM lens as an addition to the Company’s existing 85mm focal-range lens line-up and three new Tilt-Shift macro lenses: the TS-E 50mm f/2.8L Macro lens, TS-E 90mm f/2.8L Macro lens and TS-E 135mm f/4L Macro lens. Canon also announced a new Macro Twin-Lite MT-26EX-RT flash. These new products will help provide both advanced amateur and professional photographers the unique photography tools for a variety of applications and solutions including architecture, landscape, food, product and portrait photography.
“Creating a powerful, timeless image requires more than just a camera. It requires high-quality, well-crafted optics and flashes to capture compelling photography,” said Yuichi Ishizuka, president and COO, Canon U.S.A., “These new lenses along and the Macro Twin-Lite flash will continue to push the boundaries and expand the possibilities of what advanced amateur and professional photographers capture and share with the world.”

Canon EF 85mm f/1.4L IS USM Lens

Canon EF 85mm focal-length lenses are traditionally very sought-after options for portrait photographers. With that in mind, Canon is expanding its EF 85mm line up with the introduction of the new Canon EF 85mm f/1.4L IS USM; the first Canon EF 85mm lens to feature image stabilization, providing up to four stops* of shake correction for smooth and crisp imagery.
The EF 85mm utilizes one large diameter, high-precision molded glass aspherical lens and features an ASC coating. The large f/1.4 aperture produces shallow depth-of-field, fast shutter speeds and a bright image inside the viewfinder, allowing photographers to focus and compose their image reliably. In addition, a circular aperture with 9-blade iris allows for beautiful bokeh.
The New Canon EF 85mm f/1.4 L IS USM is scheduled to be available November 2017 for an estimated retail price of $1599.00††.

New Tilt-Shift Lenses.

Tilt-Shift lenses have several applications for suitable photographers because of their ability to provide enhanced creative control over depth-of-field through the tilt function and perspective through the shift function in their images. This ability can be optimal when photographing landscapes, portraits, and architecture.

The image quality derived from Canon Tilt-Shift lenses has evolved considerably since their first inception several years ago. Enhanced optical elements like molded aspherical glass and UD lenses are at the core of the new Canon TS-E 50mm f/2.8L Macro lens, TS-E 90mm f/2.8L Macro lens and TS-E 135mm f/4L Macro lens. These features provide users with edge-to-edge resolution, improved image quality over previous Canon TS-E lenses and minimum distortion. Canon also included two anti-reflective coatings, SubWaveLength Structure Coating (SWC) in the TS-E 50mm f/2.8L and TS-E 135mm f/4L Macro lenses and Air-Sphere Coating (ASC), into the TS-E 50mm f/2.8L and TS-E 90mm f/2.8L Macro lenses. SWC helps to reduce flare and ghosting, while ASC is a new technology that provides amazingly high, anti-reflective performance, particularly when alleviating incidental light that can enter a lens.

The new Canon Tilt-Shift lenses also offer improved operability over previous models, including larger tilt, shift-and-lock knobs, lock-release button and a new tilt-locking mechanism that firmly locks the lens in the zero-tilt position to help prevent unintended tilting to increase more precise shooting capabilities. The rotation of the tilt-shift lenses also allows users to freely change the axis of tilt movement and shift from right angles to parallel to better adapt to various shooting conditions and situations.

The new Canon TS-E 50mm f/2.8L Macro lens, TS-E 90mm f/2.8L Macro lens and TS-E 135mm f/4L Macro lenses are scheduled to be available November 2017 for an estimated retail price of $2199.00††.

Canon Macro Twin-Lite MT-26EX-RT Flash

 To further enhance a photographer’s ability to shoot macro photography, the new Canon Macro Twin-Lite MT-26EX-RT Flash can be the ideal tool. The use of a macro twin-lite allows for a more ideal lighting situation for photographers, and can be adjusted and shifted depending on the direction the photographer would like to control. Detachable macro twin lites can be rotated up to 60 degrees, and features a maximum guide number of 85.3 ft (26 m)**.

The new Canon Macro Twin-Lite MT-26EX-RT Flash inherits the ease of use and operability of Canon’s latest Speedlite EX series flashes and increased brightness of the focusing lamp compared to previous Canon Macro-Twin Lites. There is also less noise produced from the charging of the lights.
The new Canon Macro Twin-Lite MT-26EX-RT Flash is scheduled to be available November 2017, for an estimated retail price of $989.99††.

For more information on all of these products, please visit usa.canon.com

About Canon U.S.A., Inc.

 Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2016.† Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact pr@cusa.canon.com.

#  #  #  

† Based on weekly patent counts issued by United States Patent and Trademark Office.
* Based on CIPA (Camera & Imaging Products Association) standards. Testing performed using the EOS-1D X Mark II SLR camera. The number of stops may vary based on the camera model used.
**Guide Number reflects the amount when both sides are fired. Flash output for quick flash (green ready light) is approximately 1/2 to 1/6 of full output (depending on the charge status).
†† Availability, prices and specifications subject to change without notice. Actual prices are set be individual dealers and may vary.

Introduction written by Rakitha for MasHD

Source - Canon USA
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