Sony A7IV is official

Sony has officially launched their latest iteration of the Alpha A7 - the A7 IV (Mk4), the new camera, announced as a successor to the A7III from a few years back brings many improvements such as improved autofocus,4K in 60fps, a fully articulating screen and a new sensor that comes close to the first gen A7R in terms of megapixels.

The design of the new A7/4 brings no noticeable design changes and thus it looks similar to previous sony bodies with the exception of the larger chassis found on the A7S III and the R4 series, the major differences between the models now lie in the form of a fully articulating screen which can now be moved 180 degrees unlike predecessors who were restricted to just tilt-up-down functions, the new display also has a 1,03 million dot 3" touchscreen with Sony's new menu system which grants touch access across the whole menu.

The top of the camera features a new customizable wheel with a push button to lock and unlock the wheel - this spot was previously occupied by the exposure compensation, but not you can assign it to any menu - same as the secondary wheel and the front wheel above the grip. The record button also has been moved to the top and you get 3.6m dot EVF which is an improvement over its predecessor and it does support 120hz refresh rate.

The new sensor on the A7/4 is a full frame - 33 megapixel unit with 5 axis IBIS stabilization and an ISO range of 100-51200 *expandable to 50-204800. The camera also has a 1/8000 shutter speed and can do 10 fps mechanically with a buffer of 828 frames in RAW and unlimited JPG provided compatible memory cards are included. The camera shoots 4K video at 60 fps UHD (4.2.2 10bit) and 120 fps in full HD and has no record limit. The sensor also comes with 729 PDAF (Phase Detection) points and 425 CDAF (Contract detection AF).The Autofocus has also been improved thanks to new software implementations and a new processor upgrade.

Last but not least, the camera supports 2 UHS II standard SD cards with one slot capable of accomodating a C-Fast express card Type A as well.You do get USB C for on the go charging and the FZ100 battery is also capable of 5120 shots and a full size HDMI A port is available for video out.

Pricing for the camera starts at $2499 and you can reserve your copy through your preferred camera retailer but it is set to go on sale in December of this year with some estimates listing December 30th. The price is $500 more than the original A7III price but its fully worth it considering the improvements.You can also buy it with the 24-70 kit lens (f3.5-5.6) for $2699.

Source - Sony

Also announced along side the A7/4 are two new speed lights - the HVL-F60RM2 and 60 continuous flashes for the HVL-F46RM. The F60 has a guide number of 60 and the F46 has 46 with the F60 covering 20-200mm and the F46 covering 24-105mm. The flashes, when paired with recommended batteries, could cycle in 1.4 seconds and fire 240 shots (and could sustain 200 shots at 1/32 power) and the smaller F46 can do 320 shots at 2 seconds (it can sustain 60 shots at the same power continuously). The flashes support P-TTL for automatic flash/camera sync through Sony's hotshoe and both can control a flash group of 15 flashes as they pack internal transmitters. Pricing starts at $550 and $400 respectively.

Source - dpreview

iPad (2022) and iPad Pro with M2 announced

Apple has announced their latest iteration of the iPad (entry level model) and the iPad Pro lineup with the new M2 processor. The event, held on the 18th of October as a recorded session displayed the key features of the iPads with the most significant being the base model iPad which has now received an upgrade. iPad 2022 This model of the base model iPad ditches the almost 12 year old home button and display layout and goes for a cleaner display only design found on the iPad Air . The chassis, which now comes with flatter sides and a TouchID fingerprint sensor on the top has also abandoned the lightning port in favor of USB C and it also comes with a set of pogo style connectors for accessories including a keyboard with trackpad. Internally, the iPad comes either as a Wifi only (Wifi6) and a 5G cellular model and is offered with 64 or 256GB of storage. The processor has also been upgraded to the Apple A14 which is the same found on the iPhone 12 series and last year's iPad Air. L...

HTC One to sell as TD 101 at China Mobile

HTC decided to invest in such a brand by launching the One series of smartphones last year, although the company was not able to impose its own product names to certain carriers. Then, just a few days ago, the company launched the HTC One, which is going to be the company’s only One-branded handset this year, a make-or-break kind of project for the Taiwanese Android maker that’s still having a tough time fighting against the competition, especially Samsung. We were under the impression that HTC will further invest in its One brand and not budge to carrier demands anymore when it comes to changing the name of the product – in the U.S., AT&T, Sprint and T-Mobile are going to sell it as the HTC One. But it looks like things aren’t necessarily so, and no, it’s not Verizon that’s going to get its way selling the One as the Droid DNA Plus, as it was recently rumored. We’re looking at China Mobile this time around, which has announced the HTC One as the HTC TD 101. That’s certa...

Google Pixel 7 and Pixel 7 pro along with Pixel watch unveiled.

Google announced their latest Pixel 7 and Pixel 7 Pro smartphones along with the Pixel Watch - google's first wearable at a special launch event today. The devices, which are powered by Google's second generation Tensor SOC bring major improvements in photography which has always been Google's highlight. Google Pixel 7 and Pixel 7 Pro. Google's Pixel 7 and the Pixel 7 Pro are Google's latest flagship phones for 2022. The devices, which have been developed around the Tensor G2 - Google's second generation processor developed on a 4nm architecture. The chipset, which consists of 2 Cortex X1 cores, 2 Cortex A78 cores and 4 Cortex A55 cores with a Mali G710 MC10 GPU cores and the chip is paired with 8GB of RAM for the Pixel 7 and 12GB RAM for the Pro variant. Both models come with 128 / 256GB of UFS 3.1 storage and the pro model comes with 512GB. The phones, which come with two different display sizes consist of a 6.3" 2400x1080 AMOLED display with 90Hz refre...

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